Content strategy for creators & brands

YouTube strategy.
Podcast management.
Built for growth.

I help creators and businesses grow audiences, build authority, and turn content into a sustainable revenue channel.

Trusted by creators & brands

Healthcare Brand Marketing Podcast Agency Client SaaS Brand Education Channel
Services

Two things. Done properly.

I don't spread thin across ten disciplines. YouTube strategy and podcast management — that's where I go deep.

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YouTube Strategy

Channel audits, content calendars, and growth systems that compound month over month.

Full channel audit & competitor analysis
Data-driven content strategy & topic research
Title, thumbnail & hook optimisation
Monthly growth reporting & iteration
Shorts strategy & repurposing framework
Learn more
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Podcast Management

Full-service production, editing, and distribution. You show up and record — I handle everything else.

Episode editing & audio treatment
Show notes, chapters & transcript
Distribution across all major platforms
Audiogram & social clip creation
Growth analytics & listener insights
Learn more
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Channels managed
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Million views
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Podcasts distributed
0
Years experience

YouTube Strategy

Stop guessing.
Start compounding.

Most YouTube channels fail not from lack of effort, but from lack of system. I bring the data, the playbook, and the iteration process that turns uploads into a reliable growth engine.

01
Channel Audit

Deep analysis of your channel health, content performance, and where you're losing watch time.

02
Content Strategy

Topic research, content pillars, and a publishing calendar built around what your audience wants.

03
Thumbnail & Hook Optimisation

The two things that determine whether anyone clicks. We test and improve your CTR month over month.

04
Monthly Growth Reporting

Plain-English reports on what moved, what didn't, and what we're doing about it next month.

Get a YouTube audit →
Channel metrics · live
Subscriber growth rate+340/mo
Click-through rate6.4%
Avg view duration8:12
Impressions → watch time↑ 41%
Recent wins
Education channel0 → 42k in 8mo
SaaS brandCTR 2.1% → 5.8%
Personal brand10k → 85k in 14mo

Podcast Management

You record.
I handle everything else.

From raw audio to published episode, formatted show notes to social clips — the full production pipeline, without you touching a single file.

01
Audio Production

Professional editing, noise removal, levelling, and mastering. Studio-quality, every episode.

02
Show Notes & Distribution

SEO-optimised show notes, timestamped chapters, and distribution to 20+ platforms.

03
Social Clips

Audiograms and short-form clips optimised for LinkedIn, Instagram, and YouTube Shorts.

04
Listener Growth

Monthly analytics, guest strategy, and cross-promotion that consistently grows your audience.

Start your podcast →
Production pipeline
01Raw audio received
02Editing & audio treatment
03Transcript & chapters
04Show notes written
05Social clips created
06Published to all platforms
48h
Turnaround
20+
Platforms
100%
Hands-off
Process

From day one to compound growth

A proven four-stage system that turns content into a reliable growth engine.

01

Audit & strategy

Deep dive into your current position — channel health, content gaps, and where the best growth opportunities are hiding.

02

Build the system

Content calendar, hooks library, publishing workflow. Everything you need to publish consistently without burning out.

03

Publish & test

We execute, measure, and iterate. Thumbnails, titles, formats — everything gets tested against real data.

04

Compound & scale

Each asset compounds. Month 6 is always stronger than Month 1. We build systems, not one-off campaigns.

Results

Results that speak for themselves

A track record across channels, podcasts, and industries.

Healthcare Brand
Healthcare · YouTube
↑ 0 to 28k subs in 10 months
Marketing Podcast
Marketing · Podcast
↑ 500k+ monthly downloads
Agency Client
Agency · YouTube + Pod.
↑ 10M+ total channel views
SaaS Brand
B2B SaaS · YouTube
↑ CTR 2.1% → 6.3% in 3 months
Personal Brand
Creator · YouTube
↑ 12k → 91k in 14 months
Education Channel
EdTech · YouTube
↑ Monetised at 11 months

John completely changed how we approached YouTube. Within six months we went from barely breaking 1,000 views to 40,000+ on our best videos. The strategy is meticulous and the results are real.

David M.
Founder · SaaS Platform

Let's build your
growth engine.

Whether you're launching from scratch or scaling past a plateau — book a 30-minute strategy call and let's figure out the right move.

Book a strategy call →

No obligation · 30 minutes · Actionable regardless